Beach Check UK
The Brief
The innovative Beach Check App, developed to help beach-goers check busy beaches following a surge in visitors last summer, is going national after being backed by the Local Digital Collaboration Unit at the MHCLG.
BCP Council & Soul Motion Media approached me to create a short promotional ad for the national roll-out of their Beach Check App. The ad needed to be short, using a variety of new and archived footage to showcase the app in an organic way. We could not feature any landmarks due to the video being used for a national campaign so had to be selective in the shots we used.
Final Video
Through the use of clean, slo-mo imagery and exciting titles, we were able to create a lifestyle ad that highlights the premise of the app.
Exporting in a variety of dimensions we made sure our client had the flexibility to post the video in a variety of ways across social media, ensuring the best reach and engagement possible.
